Is Getting Your Van Sign Written Worth It?

If you own a van, especially for business purposes, you might have wondered: Is getting my van sign written really worth it? The short answer is yes — but it depends on your goals, your business type, and even your insurance. Let’s dive into the full benefits, potential drawbacks, and key things to consider before investing in van signwriting.

Nothing says “established business” like a well-branded van.

Van signwriting can give you a polished, professional appearance that builds trust with potential customers. Whether you’re a tradesperson, courier, or run a mobile service, branding your van turns every journey into a marketing opportunity.

Your van is more than just transportation; it’s a moving billboard. Every time you park at a job site, drive through town, or sit in traffic, you’re showcasing your brand. Compared to traditional advertising, van signwriting is a one-time cost that delivers ongoing exposure.

Clear, eye-catching signage can attract new clients who might otherwise never hear about you. It’s passive marketing that can drive active results. Adding your phone number, website, and services offered ensures people know exactly how to contact you.

Interestingly, yes — and usually in a positive way. Insurance providers often see signwritten vans as lower risk for theft compared to unmarked vans. Why? Because a signwritten van is easily identifiable, making it a less attractive target for criminals.

If you’re looking for comprehensive van insurance, the chances are you’ll receive a nice discount for having your van signwritten.

Pro Tip: Always inform your insurance provider if you add signwriting to your van. It might lower your business van insurance premium, but if undeclared, it could cause issues in the event of a claim.

Simple, cost-effective, and easy to install. You can choose custom fonts, logos, and colours to suit your brand.

Ideal if you sometimes use your van for personal reasons and want removable branding.

For maximum impact, full wraps cover your entire van in graphics. They’re more expensive but look incredibly professional and protect your van’s paintwork too.

Cost Breakdown:

• Basic vinyl lettering: £150 – £400
• Partial wraps: £500 – £1,500
• Full wraps: £2,000+ depending on the size of the van and design complexity

• Company Name & Logo
• Contact Details: Phone number, email, and website
• Services Offered
• Social Media Handles (optional)
• Certifications or Memberships: (e.g., Gas Safe, NICEIC)

Clear, concise messaging is crucial. Make sure your key information is easy to read from a distance.

Ideal Candidates:

• Tradespeople (plumbers, electricians, builders)
• Delivery services
• Mobile services (e.g., pet grooming, cleaning)
• Freelancers or sole traders

Those Who Might Reconsider:

• People who use their van for covert purposes (like repossession agents)
• Vans used for high-value item transport that could attract unwanted attention

If privacy or security is a major concern, you might prefer magnetic signs or partial wraps you can remove or modify.

In most cases, absolutely. Van signwriting is an investment in your business’s growth, reputation, and even security. By turning your vehicle into a marketing tool, you can attract new customers and enhance your brand’s credibility.

Ready to protect your van investment? Make sure you have the right Van Insurance or Business Van Insurance to keep you covered every mile of the way.